How I work, step by step
This page stands in for the carousel of success stories. It is the whole process, phase by phase, with the reason behind each step: that is what actually tells you whether I know what I am doing.
Why this and not something glossier
When somebody goes looking for an SEO consultant, nearly everything they find says the same thing in different words. What separates the ones who know from the ones who do not shows up in the order of things: what they look at first, what they ask before touching anything, and what they refuse to do. That is what is below.
The process is not rigid. If your site has a crawling problem costing you visits today, I am not waiting until phase four to fix it. But the broad order holds, because each phase lives off what came out of the one before.
The seven phases
A call, before anyone talks money
A good half hour, by phone or video. I ask what you sell, who buys it, where your customers come from now, who you are up against in your market, and what happened the last time somebody touched your SEO. Also what you expect to see and how soon, which is where expectations nearly always collide. If by the end of the call I think what you need is not SEO but fixing something else first, I say so on the call and no quote follows.
Access
Search Console, Analytics if you have it, the CMS admin, and the hosting if something odd turns up. Without Search Console I am working blind: it is the only source that says what Google sees of your site, rather than what we imagine it sees. If it is not set up, I set it up, and the history starts counting that day, which is one more reason not to leave it until next month. Where read access is enough, read access is what I ask for.
Crawl and technical review
I run a crawler over the whole site, the way Google does, and compare what it finds with what Search Console has indexed. That is where the dull things that weigh the most come out: redirect chains, pages competing with each other, templates repeating the same title a hundred times, three-megabyte images, pages that only exist if the browser runs JavaScript. By the end of this phase I know what Google can read of your site and what it cannot, which is the question sitting underneath all the others.
What people search for, and which page gets it
I pull the queries you already show up for, cross them with what your buyers actually type and what the sites beating you today cover, and group them by intent. Then each group goes to one specific page: one intent, one URL. That map is what stops you ending up with four pages fighting each other, which is the most expensive waste in content SEO. You see it before a word gets written.
The work itself
It runs in the order the previous phases produced: first whatever unblocks crawling, then what improves pages already getting visits, and new material last. Each month opens by agreeing a short list of priorities. What I can do myself, I do; anything touching code or templates I spec out for whoever handles development, in enough detail that they do not have to guess or come back to me.
Measuring, including what has not moved
A short monthly report: what was done, what shifted in impressions, clicks and queries, and what is still where it was. One page that gets read beats forty that get filed. If a month has nothing worth celebrating, the report says so; one that always brings good news is not measuring, it is selling. Positions get read as a trend, never as a screenshot from one particular day.
Month by month
From the third month there is enough history to read a trend, and that is when we properly review whether the plan went where it should have. It is also the natural point to decide whether we carry on, change the focus, or stop here. I invoice month by month precisely so that conversation can have all three answers. What each phase costs is on Pricing.
While we are here: if this site loaded slowly, was badly structured, or fell apart with JavaScript switched off, you would have no reason to trust me with yours. It is the closest thing to a portfolio I can show you.
What I need from you
Not much, but without it the timeline doubles.
What you will not see in this process
Shall we?
If the process suits you, the next step is that half-hour call: +34 687 367 397, or WhatsApp if you would rather put it in writing. And if the numbers are what you want first, they are on Pricing.