Ecommerce SEO
An online shop isn't a website with more pages. It's a machine for generating URLs: categories, filters, variants, products that sell out and come back. This is putting all of that in order so Google spends its time on the pages that sell.
What it includes
How I approach it
Categories sell, product pages confirm
The search that brings buyers is almost never a product's exact name. It's "kids' wellington boots", "cheap office chairs". A category page catches that, a product page doesn't. So the first job is seeing whether your category tree looks like how people shop or like how your supplier organised their spreadsheet.
Decide which filters exist for Google
Every combinable filter multiplies URLs. Three filters with five values each is a hundred and twenty-five pages somebody has to crawl. I pick the few combinations with real demand, brand plus category, or size plus category where people search that way, and turn those into proper pages. The rest gets blocked or canonicalised.
Product pages that aren't the manufacturer's
You don't need to rewrite five thousand products. You need to rewrite the two hundred that carry your sales and your searches, and to decide for the rest whether the red variant and the blue one are one URL or two.
A plan for when the catalogue changes
Shops break their own SEO seasonally: lines get discontinued, pages get deleted, four hundred 404s appear and the summer categories vanish in October. I leave the handling written down for each case, so it doesn't happen again next year.
What it doesn't include
Indicative price
The usual starting point is an SEO audit, from €950 one-off, before IGIC. Large catalogues, over 1,000 URLs, are quoted separately, because crawling and analysing them is a different job. Monthly work on categories and product pages runs as a retainer from €650 a month with no lock-in. Figures on Pricing.
Related services
These rarely travel alone. The two most often asked for alongside it:
Shall we look at it?
Tell me what you sell and where you want people to find you. Fifteen minutes on a call is usually enough for me to say whether this is worth your money or whether I'd be selling you something you don't need. WhatsApp is the easiest place to start; the number is +34 687 367 397 if you'd rather ring.